Month: May 2012

Atom from Intel

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For most part Intel is absent from the mobile app world until now. The industry leader in making chips for wireless devices including mobile smartphones and other mobile devices is ARM Holdings. The success of ARM Holding is their high-powered chip architecture that is based on low-power use.

Intel is the world’s biggest chipmaker and the power house for manufacturing chips for PCs. However, until now it failed to adopt its PC architecture to the needs of the low-power mobile devices. But over the next few months, Intel will release its Atom line of low-power chips for tablets and smartphones in the U.S., U.K., France, China, and India. Intel spent over $5 billion to develop fabrication plants to manufacture Atom chips.

Mobile smartphones are going through an explosion worldwide. It is estimated that a billion units will be in use by 2015. Smartphone sales will generate about $150 billion in 2014.

In April, first mobile phones with Intel inside rolled out in India by Lava International. Intel smartphone made by Lenovo and ZTE will be rolled out in China shortly. The France Telecom wireless carrier, Orange, will roll out Intel powered Santa Clara line in France, U.K. and the rest of Europe.

Online Marketing Guru Ted Dhanik

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As comfortable leading strategic marketing as he is heading business development and sales, this online marketing guru is passionate about building startups, including one of his own, engage: BDR.

After graduating with a bachelor’s degree in Business Administration and Marketing from California State University at Hayward, Ted Dhanik has spent much of his career successfully helping companies build, launch, and market their brands and products both on- and offline. With more than 15 years of experience in the online marketing and new media industries, Dhanik has held senior positions in many major web companies, including MySpace.com, LowerMyBills.com, and Nextag.com.

During what he considers a “fun ride,” Dhanik worked at MySpace.com for five years developing strategic marketing plans, one of which was responsible for launching the company in its infancy in all major markets. While at MySpace, he also developed several major brands, including the MySpace Celebrity concept.

At LowerMyBills.com, the online marketing guru created and launched the firm’s home equity product. He was also the reason the company’s poorest performing product grew from $2 million a year to north of $50 million in the first year. Before LMB, Dhanik worked in business development at Nextag.com, where he helped the company grow into an industry heavyweight competing with companies like Lending Tree.

When it comes to online marketing, there really isn’t much Dhanik can’t do. Which is why, in 2007, Dhanik co-founded engage: BDR, a top-tier online display, video and mobile advertising network in West Hollywood, California. He currently serves as the president of the company and vice president of business development, overseeing (what else?) his specialties: strategic marketing, sales and business development, client relationship management, and content acquisition.

In May 2012, engage: BDR celebrated the launch of a new product, a real-time bidding platform called First Impression. The new product brings to the industry the first platform of its kind to allow advertisers to purchase inventory directly from publishers within the firm’s network, instead of participating in ad exchanges. To learn more about Ted Dhanik or engage: BDR, please see the following links:

Maintaining Your Search Engine Rankings During a Site Migration

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Are you ready to migrate your current website over to a new platform or perform a redesign and site relaunch? These steps can be great tools for moving your company forward but they can also cause significant headaches to your search engine ranking if they aren’t done right. Working with an SEO company might be the best bet for ensuring that your rankings don’t slip during a site overhaul; however, if you are going to do it yourself, you’ll want to make sure you do these things to keep your search engine optimization campaign going strong:

Keep URLs the same. Search engines use the Uniform Research Identifier (URI) to identify content and pages on your website. If you make changes to your website, you’ll still want the new or redesigned pages to map to existing URIs as much as possible – even if you have new or changed URLs.

Use 301 redirects. There will likely be some cases where you’ll need to change URIs on your website during a site redesign or migration. In this case, you’ll want to use a 301 redirect as a way to keep the popularity of your current link and transfer it over to the new link. Doing this can help you to avoid a major SEO hit.