Month: September 2012

Engage: BDR Offers Ad Serving Technology

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Engage: BDR, an integrated-media advertising company that offers an extensive menu of marketing solutions, is also offering another highly-prized product: ad serving technology.

Ad serving technology has become a hot product in online media as advertisers realize that their ability to manage, deliver, and measure the performance of their ads can have a major impact on how much money they make from their online content.

Blink New Media, engage: BDR’s global ad serving solution is proving just how important ad serving technology is to top affiliate marketers and performance advertisers by offering technology built from the point of view of a direct response advertiser. This means advertisers have access to tools and reporting interfaces designed with performance in mind.

When it comes to reviewing performance, Blink New Media offers a wide variety of tools, including real-time reporting, conversion/revenue stats, hourly statistics, unique click tracking, and third party click macro support. According to the company, these tools make it easier for advertisers to view data in the most flexible way.

In addition to offering granular data in various forms, Blink New Media also boasts the ability to deliver impressions with the lowest latency. How? By using multiple data centers around the world. Other services include ad trafficking, multiple-pane or container ads, a built-in Akamai CDN, in-house tech support, and complete creative control. Through Blink New Media, advertisers have the ability to create multiple ads, create logins for employees or publishers, and access rich media such as in-banner video ads and Flash.

About engage: BDR: Founded in 2007, engage: BDR is run by a team of online media experts, including co-founder and CEO Ted Dhanik. Dhanik serves as the company’s President and Executive Vice President of Business Development. He is responsible for managing strategic marketing, sales and business development, client relationship management, and content acquisition. To learn more about engage: BDR, Blink New Media, or Ted Dhanik, please visit:

The 4G revolution

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The Apple iPhone 5 went on sale with much fan fair. The best thing that came with it is the high speed 4G LTE (Long Term Evolution). LTE will allow smartphones to stream high-definition movies; enable video chat, and store files and photos on clouds. The 4G can handle twice the size of 3G networks, smartphones, tablets, video streaming, cloud computing services and host of other functions. It is estimated that smartphones alone will increase mobile data by eightfold by 2016.

The Apple iPhone 5 expect to sell 50 million units by the end of the year. Major providers of 4G, including AT&T and Verizon Wireless are prepared to handle the glut of demand for service from smartphones and other devices such as iPads. The industry has spent over $6.75 billion securing spectrum rights to provide 4G services to its customers.

The 4G carriers need to navigate carefully. If they charge too much for the service, customers may stay with current 3G services or look for free Wi-Fi available at many coffee shops. If the price is too low, it may overwhelm the system. Some are already offering shared data options as a protection against accidental overage charges. Sprint and T-Mobile offer unlimited data plans.