Month: October 2012

Introducing Cutting-edge Ad Serving Technology

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In addition to offering advertisers a wide range of marketing solutions, the integrated-media advertising company, engage: BDR has launched a state-of-the-art ad serving technology.

Online media advertisers want an efficient way to organize, deliver, and track the performance of their ads in an effort to make the most money from their online content. And engage: BDR is offering advertisers everything they’ve ever wanted from ad serving technology.

Introducing Blink New Media, engage: BDR’s global ad serving solution. Unlike other products on the market, this advanced solution provides technology designed for direct response advertisers, which means that Blink New Media provides access to unique tools and reporting features with performance in mind.

A fully hosted solution, Blink New Media offers fantastic reporting features, such as real-time reporting, statistics of conversions and revenue, click tracking, and third party click macro support. Regardless of the statistics, Blink New Media provides information updated on an hourly basis.

When it comes to reviewing performance, Blink New Media offers a wide variety of tools, including real-time reporting, conversion/revenue stats, hourly statistics, unique click tracking, and third party click macro support. According to the company, these tools make it easier for advertisers to view data in the most flexible way.

However reporting features are just some of the tools Blink New Media has to offer. This advanced ad serving technology makes it possible for advertisers to create multiple-pane or container ads. Multi-pan ads make it possible for advertisers to monetize a single placement much more effectively.

The ad serving technology also offers ad trafficking, including templates for nearly every type of advertisement. It also gives the advertiser complete creative control. For example, advertisers can make use of full text ad support, geo macros, custom HTML/CSS styles for multiple pane ads, and HTML/Flash creative fully supported. The platform also offers an extensive ad library, providing quick access to stored content so advertisers can quickly and easily create new campaigns.

To learn more about Blink New Media, or Ted Dhanik, please visit:

How to Survive Google’s Panda Algorithm

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In February 2011, Google launched a major change to its algorithm in an effort to punish low-quality sites, or according to Google, “sites which are low-value add for users, copy content from other websites or sites that are just not very useful.” Since then the new algorithm, dubbed Panda, has undergone about 20 tweaks, each time causing fear and panic in the search engine optimization industry. Why? Because if you get hit by Panda, you experience a drop in rankings.

Panda is by far the biggest change to Google’s algorithm, initially impacting 11.8 percent of its search results in the US.  So there’s a chance you were hit, or might be hit sometime in the near future. This is why many business owners seek the advice of experienced internet marketing agencies. SEO companies are experts in tracking and analyzing Google algorithm changes, especially major ones like Panda. And they know how to repair your site after such blows.

Panda isn’t all that bad though. In addition to punishing low-quality sites, the Panda algorithm is designed to reward high-quality sites with better rankings. According to Google, high-quality sites feature “original content and information, such as research, in-depth reports, thoughtful analysis and so on.” This is an example of another reason to hire an experienced SEO company with the skills to outfit your website with quality content using proper white hat SEO techniques.

If you’ve experienced a major drop in your rankings and don’t know why, consider hiring a professional SEO agency to find out for you. For a list of the best companies in the industry, please visit www.topseos.com.

TV viewers to benefit from new competition

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Hit with the looming Apple and Google entry into the television market, major cable providers including Comcast, Time Warner Cable, Cox Communications, and Cablevision are dropping their old set-top boxes and replacing them with internet-connected devices that can access the Web with HTML5 standard.  This new cloud-based technology allows faster updates, much easier searches and more individual preferences to the customer.

After a year of testing, the largest U.S. cable company, Comcast, introduced its new internet-connected guide in Augusta, Georgia.  It plans to roll out the new guide known as X1 in five other major markets before the end of the year.  The X1 allows viewers to watch videos on television as well as laptops, smartphones, and tablets.  If the user is a Comcast phone and broadband service user, they can also view text, e-mails, voicemail, and appointments.  The U.S. third largest cable operator, Cox Communication, introduced a system called Trio, a more personalized user interface.  The Time Warner is expected to introduce cloud-based user interface next year.

The competition between tech companies and cable providers will be a benefit to the TV viewers.  It will allow them surf the Web while watching their favorite TV program.