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Engage: BDR Offers Ad Serving Technology

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Engage: BDR, an integrated-media advertising company that offers an extensive menu of marketing solutions, is also offering another highly-prized product: ad serving technology.

Ad serving technology has become a hot product in online media as advertisers realize that their ability to manage, deliver, and measure the performance of their ads can have a major impact on how much money they make from their online content.

Blink New Media, engage: BDR’s global ad serving solution is proving just how important ad serving technology is to top affiliate marketers and performance advertisers by offering technology built from the point of view of a direct response advertiser. This means advertisers have access to tools and reporting interfaces designed with performance in mind.

When it comes to reviewing performance, Blink New Media offers a wide variety of tools, including real-time reporting, conversion/revenue stats, hourly statistics, unique click tracking, and third party click macro support. According to the company, these tools make it easier for advertisers to view data in the most flexible way.

In addition to offering granular data in various forms, Blink New Media also boasts the ability to deliver impressions with the lowest latency. How? By using multiple data centers around the world. Other services include ad trafficking, multiple-pane or container ads, a built-in Akamai CDN, in-house tech support, and complete creative control. Through Blink New Media, advertisers have the ability to create multiple ads, create logins for employees or publishers, and access rich media such as in-banner video ads and Flash.

About engage: BDR: Founded in 2007, engage: BDR is run by a team of online media experts, including co-founder and CEO Ted Dhanik. Dhanik serves as the company’s President and Executive Vice President of Business Development. He is responsible for managing strategic marketing, sales and business development, client relationship management, and content acquisition. To learn more about engage: BDR, Blink New Media, or Ted Dhanik, please visit:

The Many Hats of Ted Dhanik, Co-founder of engage: BDR

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As co-founder of an online display, video, and mobile advertising network, it’s safe to assume that Ted Dhanik has a lot on his plate. Along with fellow founder and COO Kurtis Rintala, Dhanik launched engage: BDR in 2007, and has since then been serving as the firm’s President and Executive Vice President of Business Development. And just what does this role entail? Let’s just say he wears more than one hat on any given day at the office.

Under his leadership, Dhanik is responsible for managing several departments; He oversees the strategic marketing department, an area he’s particularly gifted in; he manages the sales and business development side of the firm, another specialty of this multi-talented entrepreneur; and he’s got the last word on client relationship management and content acquisition – that’s four hats! So, how did he acquire his many talents? Every story has a beginning.

After earning a bachelor’s degree in Business Administration and Marketing from California State University at Hayward, Dhanik began his career in sales. After only one year, he became director of business development at Xoriant Corporation, and was quickly recruited by LowerMyBills.com, where he became manager of business development. While there, he successfully built and launched the firm’s home equity product.

At this point in his career, Dhanik’s portfolio was so impressive that he landed a job as VP of Fun and Strategic Marketing at MySpace.com — before it was big. While at MySpace.com, Dhanik worked his marketing magic and developed strategic strategies responsible for launching the company during its infancy. He enjoyed working at MySpace for five years before starting his own company, engage: BDR, in 2007.

To learn more about Ted Dhanik, please visit:

Franchises For Sale Highlighted At FranchiseClique.com

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The list of various franchises for sale is growing year after year, which means that the opportunity to build your own franchise is knocking at your doorstep. If you are an entrepreneur who has been struggling looking through indexes of franchises for sale, then you should make sure that you spend some time over at the wonderful FranchiseClique.com. This beautiful, easy to use website not only highlights the various franchises for sale around the country, they also help to choose which ones would best suit your needs and goals. So if you are looking for help while browsing franchises for sale, look no further than http://www.FranchiseClique.com today!

Revamped Digg Is Live

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Article submitted by iClimber

Digg, which is one of the biggest social bookmarking sites has a new site, courtesy of Betaworks. The new site is still a news aggregator but its layout now provides space for image-rich features. It currently does not allow commenting, which was a foundational feature of the original Digg, but the new bosses say that’s coming soon. Other things that are lacking? A community, which is kind of a big deal. It seems that three workers are currently moderating/approving submissions to Digg, and that users don’t have the ability, at the moment, to decide for themselves what is popular and what is not.

With the ink still drying on the acquisition papers, Betaworks got busy with RethinkDigg. This site asked Digg users to submit ideas about what the new Digg should include. The response obtained was significant, close to 4,000 responses were registered. The new Digg now looks more like Facebook (it has pictures!) and Twitter (real-time capabilities). One downside is that the 14 million Digg pages that were indexed by Google before the acquisition are no longer available and are displaying “404 Error.”

The new Digg went online August 1st. If you’re wondering about the comment capabilities, Betaworks’ brass says that with it being such an integral component of the Digg experience, they didn’t want to rush its development for the sake of meeting the strict August 1st deadline. Many long-time Digg fans will be hoping Betaworks has something very good up its sleeve for this matter.

Heat Maps Provide With Real Time Analytics

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These days, it is pretty much essential that a business maintain a healthy website.  The problem, however, is trying to keep the traffic coming and then keeping them interested in what they see so that they come back for more.  But, doing so requires keeping track of your website statistics, preferably via real time analytics, and even more preferably with heat maps.

As far as web analytics are concerned, heat maps are relatively new to the scene, but they do have a lot of valuable information to offer the webmasters.  What they do is pinpoint the “hot spots” on the web pages, or rather pinpoint where the site visitors tend to click. To put it simply, it is a method for seeing what works on a website and what does not.

The results of heat maps are displayed through real time analytics.  When looking at the screen, it is like viewing a screen shot of your website overlaid with what you might expect a heat map to look like.  It is as if you are looking at a webpage through infrared goggles—the so called hot spots light up brighter than the less popular areas of the page.

In this way, business owners and webmasters can create a website of better quality than the completion.  It makes the decision process of what to keep on a website and what to remove much more targeted than an educated guess would be.  Obviously, anything that visitors tend to ignore is probably not worth keeping on the site and other elements that better engage users can be added instead.

Therefore, the information gathered from a heat map can help propel a business forward. It is sure to become one of the more popular tools used in real time analytics, and will likely do so fairly quickly.