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Will Coastal Communities Always Be In Danger?

October 4, 2013April 28, 2015 admin

Scenes of Superstorm Sandy causing massive damage to entire coastal communities were stark reminders of the power of nature. But environmental historian John Gillis believes this is a lesson that could be learned by taking a closer look at history. In his new book The Human Shore: Seacoasts in History, Gillis makes the case that the chaotic nature of the coastline means that human developments along it will always be threatened.

In a profile by The Chronicle of Higher Education, Gillis notes that through the 18th century there have been scores of examples of coastal wetland communities that were filled in and vanished because of rising tides and changing shorelines. In this context, the damages caused by Superstorm Sandy or Hurricane Katrina are not shocking but entirely predictable.

Read the article at: http://chronicle.com/article/The-Coastal-Consciousness-of/140551/

About the Author: Samuel Phineas Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media and Telecom group. You may contact Phin on his Samuel Phineas Upham website or Facebook.

Using the “100% Model” to Pump Up Water Donations for Africa

September 30, 2013January 20, 2014 admin

By Samuel Phineas Upham

When Scott Harrison founded charity: water, he was aware that the Silicon Valley CEOs who were his target donors would be cynical about any charity work. To counter this, he created two separate bank accounts: one for administrative costs and one for drilling wells and hand pumps throughout Africa. According to the New York Times, this “100% Model” has been a huge success: charity: water is now the largest nonprofit in the United States focused on water.

Through the “100% Model,” Harrison is able to guarantee that every dollar donated to charity: water that is earmarked for water-based endeavors is used in that way. water: charity doesn’t actually drill the well, but they offer their high-profile donors a chance to visit sites to see the fruits of their donations.

Picking From the Best SEO Companies

December 13, 2012January 9, 2013 admin

There is no point in giving short shrift to your company’s search engine optimization process. Search engine optimization is one more vital implement in the toolbox of digital marketing, so it’s best to have it running at top speed. You need to go where your customers are, and more than ever, your customers are online. The best way to introduce yourself to them is to have the best possible visibility. Create that vital visibility with a winning SEO strategy.

Online customers are, for the most part, interested in keeping up with the latest services that the modern marketplace offers. Get their attention by having an excellent search engine ranking. You know that you need to work on getting your name out there. It’d be to your advantage to be able to count on the assistance of a fine SEO company, one that’ll deliver its services in a savvy and intelligent manner. When markets are as competitive as they are today, it’s essential to keep up the pace.

Are you doing all you can to keep up? Make sure that you are, and that the folks you choose to work with are doing the same. Visit www.topseofirms.com if you’re really serious about picking one of the best SEO companies.

Introducing Cutting-edge Ad Serving Technology

October 31, 2012October 31, 2012 admin

In addition to offering advertisers a wide range of marketing solutions, the integrated-media advertising company, engage: BDR has launched a state-of-the-art ad serving technology.

Online media advertisers want an efficient way to organize, deliver, and track the performance of their ads in an effort to make the most money from their online content. And engage: BDR is offering advertisers everything they’ve ever wanted from ad serving technology.

Introducing Blink New Media, engage: BDR’s global ad serving solution. Unlike other products on the market, this advanced solution provides technology designed for direct response advertisers, which means that Blink New Media provides access to unique tools and reporting features with performance in mind.

A fully hosted solution, Blink New Media offers fantastic reporting features, such as real-time reporting, statistics of conversions and revenue, click tracking, and third party click macro support. Regardless of the statistics, Blink New Media provides information updated on an hourly basis.

When it comes to reviewing performance, Blink New Media offers a wide variety of tools, including real-time reporting, conversion/revenue stats, hourly statistics, unique click tracking, and third party click macro support. According to the company, these tools make it easier for advertisers to view data in the most flexible way.

However reporting features are just some of the tools Blink New Media has to offer. This advanced ad serving technology makes it possible for advertisers to create multiple-pane or container ads. Multi-pan ads make it possible for advertisers to monetize a single placement much more effectively.

The ad serving technology also offers ad trafficking, including templates for nearly every type of advertisement. It also gives the advertiser complete creative control. For example, advertisers can make use of full text ad support, geo macros, custom HTML/CSS styles for multiple pane ads, and HTML/Flash creative fully supported. The platform also offers an extensive ad library, providing quick access to stored content so advertisers can quickly and easily create new campaigns.

To learn more about Blink New Media, or Ted Dhanik, please visit:

How to Survive Google’s Panda Algorithm

October 16, 2012October 16, 2012 admin

In February 2011, Google launched a major change to its algorithm in an effort to punish low-quality sites, or according to Google, “sites which are low-value add for users, copy content from other websites or sites that are just not very useful.” Since then the new algorithm, dubbed Panda, has undergone about 20 tweaks, each time causing fear and panic in the search engine optimization industry. Why? Because if you get hit by Panda, you experience a drop in rankings.

Panda is by far the biggest change to Google’s algorithm, initially impacting 11.8 percent of its search results in the US. So there’s a chance you were hit, or might be hit sometime in the near future. This is why many business owners seek the advice of experienced internet marketing agencies. SEO companies are experts in tracking and analyzing Google algorithm changes, especially major ones like Panda. And they know how to repair your site after such blows.

Panda isn’t all that bad though. In addition to punishing low-quality sites, the Panda algorithm is designed to reward high-quality sites with better rankings. According to Google, high-quality sites feature “original content and information, such as research, in-depth reports, thoughtful analysis and so on.” This is an example of another reason to hire an experienced SEO company with the skills to outfit your website with quality content using proper white hat SEO techniques.

If you’ve experienced a major drop in your rankings and don’t know why, consider hiring a professional SEO agency to find out for you. For a list of the best companies in the industry, please visit www.topseos.com.