Category: Advertising

As co-founder of an online display, video, and mobile advertising network, it’s safe to assume that Ted Dhanik has a lot on his plate. Along with fellow founder and COO Kurtis Rintala, Dhanik launched engage: BDR in 2007, and has since then been serving as the firm’s President and Executive Vice President of Business Development. And just what does this role entail? Let’s just say he wears more than one hat on any given day at the office.

Under his leadership, Dhanik is responsible for managing several departments; He oversees the strategic marketing department, an area he’s particularly gifted in; he manages the sales and business development side of the firm, another specialty of this multi-talented entrepreneur; and he’s got the last word on client relationship management and content acquisition – that’s four hats! So, how did he acquire his many talents? Every story has a beginning.

After earning a bachelor’s degree in Business Administration and Marketing from California State University at Hayward, Dhanik began his career in sales. After only one year, he became director of business development at Xoriant Corporation, and was quickly recruited by LowerMyBills.com, where he became manager of business development. While there, he successfully built and launched the firm’s home equity product.

At this point in his career, Dhanik’s portfolio was so impressive that he landed a job as VP of Fun and Strategic Marketing at MySpace.com — before it was big. While at MySpace.com, Dhanik worked his marketing magic and developed strategic strategies responsible for launching the company during its infancy. He enjoyed working at MySpace for five years before starting his own company, engage: BDR, in 2007.

To learn more about Ted Dhanik, please visit:

• Ted Dhanik
• engage:BDR Launches Self-Service Real Time Bidding Display Platform, First Impression
• engage:BDR

As comfortable leading strategic marketing as he is heading business development and sales, this online marketing guru is passionate about building startups, including one of his own, engage: BDR.

After graduating with a bachelor’s degree in Business Administration and Marketing from California State University at Hayward, Ted Dhanik has spent much of his career successfully helping companies build, launch, and market their brands and products both on- and offline. With more than 15 years of experience in the online marketing and new media industries, Dhanik has held senior positions in many major web companies, including MySpace.com, LowerMyBills.com, and Nextag.com.

During what he considers a “fun ride,” Dhanik worked at MySpace.com for five years developing strategic marketing plans, one of which was responsible for launching the company in its infancy in all major markets. While at MySpace, he also developed several major brands, including the MySpace Celebrity concept.

At LowerMyBills.com, the online marketing guru created and launched the firm’s home equity product. He was also the reason the company’s poorest performing product grew from $2 million a year to north of $50 million in the first year. Before LMB, Dhanik worked in business development at Nextag.com, where he helped the company grow into an industry heavyweight competing with companies like Lending Tree.

When it comes to online marketing, there really isn’t much Dhanik can’t do. Which is why, in 2007, Dhanik co-founded engage: BDR, a top-tier online display, video and mobile advertising network in West Hollywood, California. He currently serves as the president of the company and vice president of business development, overseeing (what else?) his specialties: strategic marketing, sales and business development, client relationship management, and content acquisition.

In May 2012, engage: BDR celebrated the launch of a new product, a real-time bidding platform called First Impression. The new product brings to the industry the first platform of its kind to allow advertisers to purchase inventory directly from publishers within the firm’s network, instead of participating in ad exchanges. To learn more about Ted Dhanik or engage: BDR, please see the following links:

• Ted Dhanik
• Ted Dhanik: President and co-founder of engage: BDR
• Digital advertising and marketing agency engage:BDR

There are many benefits to landing page design. In fact, it is an important part of an internet marketing campaign. Consider this scenario: Your site might be experiencing high rankings in the search engine results page. Your site might even be experiencing a fair amount of traffic. While this news should be positive information, one thing isn’t adding up: Conversations. Although users might be coming to your site, they are not staying long enough to purchase your products, download information, or complete an online form. The answer to this problem is proper landing page design and optimization. Here are the following benefits from landing page design:

Speaking to your audience in their language: Prospects end up on your landing page because of a certain keyword, whether they used a search engine, or clicked on a PPC campaign. Designing a proper landing page gives you the opportunity to use specific keywords tailored to your target audience. You can also design several landing pages that focus on different keywords or difference sources of traffic. Appealing to your target audience with the right keywords will increase new customers and the percentage of conversions.

Flexibility: Unlike home pages that must remain constant with content and brand information, landing pages can be modified; in fact, they are easy to modify. Change landing page design and content according to the needs and requirements of people visiting your site.

Monitoring the effects of the campaign: Landing pages make it easy for site owners to measure the effects of their promotion campaigns. You can easily identify which campaign produces the most traffic. According to these results, you can spend more on the better campaigns and less, or drop the poor campaigns. This approach can help to save money and bring in quality traffic to your site.

Increases conversion rates: A landing page has the power to affect conversion rates, the goal of any internet marketing campaign. A well-designed landing page should feature content that is tailored to your audience.

Submit Express offers premium landing page design and optimization services for all types of businesses. Take advantage of our services to boost your conversation rates and improve your bottom line.

Email marketing has become the standard in advertisement for advanced businesses. This form of direct marketing depends on electronic mail as a means of delivery. This email includes commercial, business, or fundraising information to a customer or potential customer. The purpose of these emails is to improve the relationship between the business and the customer and enhance loyalty. Email marketing has proven to be very successful and is ranked as the number 2 form of effective online marketing tactic, behind search marketing. News letter templates are a popular form of advertisement that includes upcoming events and the release of new products. These may also include various offers and coupons. Templates are available as a tool to help set up these templates. These templates help customize newsletters and postcards and include the option to personalize the images, fonts, formatting, and include the company logo. Setting up these templates is easy to do and are professionally designed so that your finished product will look polished—all you have to do is insert the text and images.   

 Email marketing software helps you get the positive results you want and increase sales. By including newsletters, interaction and engagement with customers is much easier. Email marketing is powerful because more than half of internet users check and/or send emails every day. There is no denying that email has become the go to method for digital marketers. If you are considering working with email marketing software, there are trial offers that allow a free marketing account for up to 100 subscribers.

There’s no doubt that email marketing strategies can help you increase the profitability of your business by not only directing them to your websites, but also by playing a key role in website conversion rate (how many visitors to your website were converted into customers).

Apart from having the best email marketing software that delivers from the technology end, the strategies that you use to bring interested customers to your websites are just as important. Here are a few strategies that that can be used to your advantage:

Strategy #1: An eye-catching headline

Creating an excellent headline is one of the best ways to arouse the curiosity of your subscribers to read the entire email, and if possible, visit your website to buy the product.

Strategy #2: Great content

Detailing how good your product is or even writing a long newsletter could put your subscribers to sleep. Try to keep it to at least two paragraphs and, better still, give them free gifts, techniques, and tips to gain their trust so that they will spend money on your product.  One important thing to keep in mind is to write the content out in such a way that implies that they are losing out on a product that you are gaining from.

Strategy #3: Email template

Varying the email or newsletter template from time to time is not a good idea because customers will think that you are playing around with them. It is important to choose the best from the list of newsletter templates that your email marketing software offers you and stick with that template for a long time.