Category: Technology

In addition to offering advertisers a wide range of marketing solutions, the integrated-media advertising company, engage: BDR has launched a state-of-the-art ad serving technology.

Online media advertisers want an efficient way to organize, deliver, and track the performance of their ads in an effort to make the most money from their online content. And engage: BDR is offering advertisers everything they’ve ever wanted from ad serving technology.

Introducing Blink New Media, engage: BDR’s global ad serving solution. Unlike other products on the market, this advanced solution provides technology designed for direct response advertisers, which means that Blink New Media provides access to unique tools and reporting features with performance in mind.

A fully hosted solution, Blink New Media offers fantastic reporting features, such as real-time reporting, statistics of conversions and revenue, click tracking, and third party click macro support. Regardless of the statistics, Blink New Media provides information updated on an hourly basis.

When it comes to reviewing performance, Blink New Media offers a wide variety of tools, including real-time reporting, conversion/revenue stats, hourly statistics, unique click tracking, and third party click macro support. According to the company, these tools make it easier for advertisers to view data in the most flexible way.

However reporting features are just some of the tools Blink New Media has to offer. This advanced ad serving technology makes it possible for advertisers to create multiple-pane or container ads. Multi-pan ads make it possible for advertisers to monetize a single placement much more effectively.

The ad serving technology also offers ad trafficking, including templates for nearly every type of advertisement. It also gives the advertiser complete creative control. For example, advertisers can make use of full text ad support, geo macros, custom HTML/CSS styles for multiple pane ads, and HTML/Flash creative fully supported. The platform also offers an extensive ad library, providing quick access to stored content so advertisers can quickly and easily create new campaigns.

To learn more about Blink New Media, or Ted Dhanik, please visit:

• Ted Dhanik
• Engage:BDR Launches A Real-Time Bidding Platform With Direct Buying From Publishers
• Ted Dhanik a co-founder of engage:BDR, Inc.

The Apple iPhone 5 went on sale with much fan fair. The best thing that came with it is the high speed 4G LTE (Long Term Evolution). LTE will allow smartphones to stream high-definition movies; enable video chat, and store files and photos on clouds. The 4G can handle twice the size of 3G networks, smartphones, tablets, video streaming, cloud computing services and host of other functions. It is estimated that smartphones alone will increase mobile data by eightfold by 2016.

The Apple iPhone 5 expect to sell 50 million units by the end of the year. Major providers of 4G, including AT&T and Verizon Wireless are prepared to handle the glut of demand for service from smartphones and other devices such as iPads. The industry has spent over $6.75 billion securing spectrum rights to provide 4G services to its customers.

The 4G carriers need to navigate carefully. If they charge too much for the service, customers may stay with current 3G services or look for free Wi-Fi available at many coffee shops. If the price is too low, it may overwhelm the system. Some are already offering shared data options as a protection against accidental overage charges. Sprint and T-Mobile offer unlimited data plans.

The appeal of desktop computer is in the history and computer makers are working hard to fight the popularity of the iPad. PC makers are increasingly improving ultrabooks, a thinner laptop to gain back the market share as well as to combat Apple’s sleek MacBook Pro. They are light weight, weighting only 2.87 pounds on average; has a longer battery life averaging around seven plus hours (five minimum); storage capacity has been increased tremendously; 18 to 21 mm thick; wake up from sleep mode within seven seconds; and has much faster processors like Intel 1.7 GHz.

Ultrabooks came into the market in late 2011 and accounted for about five percent of all laptops sold. Ultrabooks generally market between $650 and $1,600. A much lower price compared to Apple’s MacBook Air. Ultrabooks sales are improving much slower than anticipated due to the relentless competition from tablets and smartphones and the dull global economy. The price point of ultrabooks is not helping either. Twenty five percent of the manufacturing cost goes to chips, especially Intel’s Ultraprocessor chips. One other contributing factor is much anticipated launch of Microsoft’s Windows 8. People are holding back purchases of computers of any kind until the release of Widows 8.

These days, it is pretty much essential that a business maintain a healthy website.  The problem, however, is trying to keep the traffic coming and then keeping them interested in what they see so that they come back for more.  But, doing so requires keeping track of your website statistics, preferably via real time analytics, and even more preferably with heat maps.

As far as web analytics are concerned, heat maps are relatively new to the scene, but they do have a lot of valuable information to offer the webmasters.  What they do is pinpoint the “hot spots” on the web pages, or rather pinpoint where the site visitors tend to click. To put it simply, it is a method for seeing what works on a website and what does not.

The results of heat maps are displayed through real time analytics.  When looking at the screen, it is like viewing a screen shot of your website overlaid with what you might expect a heat map to look like.  It is as if you are looking at a webpage through infrared goggles—the so called hot spots light up brighter than the less popular areas of the page.

In this way, business owners and webmasters can create a website of better quality than the completion.  It makes the decision process of what to keep on a website and what to remove much more targeted than an educated guess would be.  Obviously, anything that visitors tend to ignore is probably not worth keeping on the site and other elements that better engage users can be added instead.

Therefore, the information gathered from a heat map can help propel a business forward. It is sure to become one of the more popular tools used in real time analytics, and will likely do so fairly quickly.