Engage: BDR Offers Ad Serving Technology

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Engage: BDR, an integrated-media advertising company that offers an extensive menu of marketing solutions, is also offering another highly-prized product: ad serving technology.

Ad serving technology has become a hot product in online media as advertisers realize that their ability to manage, deliver, and measure the performance of their ads can have a major impact on how much money they make from their online content.

Blink New Media, engage: BDR’s global ad serving solution is proving just how important ad serving technology is to top affiliate marketers and performance advertisers by offering technology built from the point of view of a direct response advertiser. This means advertisers have access to tools and reporting interfaces designed with performance in mind.

When it comes to reviewing performance, Blink New Media offers a wide variety of tools, including real-time reporting, conversion/revenue stats, hourly statistics, unique click tracking, and third party click macro support. According to the company, these tools make it easier for advertisers to view data in the most flexible way.

In addition to offering granular data in various forms, Blink New Media also boasts the ability to deliver impressions with the lowest latency. How? By using multiple data centers around the world. Other services include ad trafficking, multiple-pane or container ads, a built-in Akamai CDN, in-house tech support, and complete creative control. Through Blink New Media, advertisers have the ability to create multiple ads, create logins for employees or publishers, and access rich media such as in-banner video ads and Flash.

About engage: BDR: Founded in 2007, engage: BDR is run by a team of online media experts, including co-founder and CEO Ted Dhanik. Dhanik serves as the company’s President and Executive Vice President of Business Development. He is responsible for managing strategic marketing, sales and business development, client relationship management, and content acquisition. To learn more about engage: BDR, Blink New Media, or Ted Dhanik, please visit:

The 4G revolution

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The Apple iPhone 5 went on sale with much fan fair. The best thing that came with it is the high speed 4G LTE (Long Term Evolution). LTE will allow smartphones to stream high-definition movies; enable video chat, and store files and photos on clouds. The 4G can handle twice the size of 3G networks, smartphones, tablets, video streaming, cloud computing services and host of other functions. It is estimated that smartphones alone will increase mobile data by eightfold by 2016.

The Apple iPhone 5 expect to sell 50 million units by the end of the year. Major providers of 4G, including AT&T and Verizon Wireless are prepared to handle the glut of demand for service from smartphones and other devices such as iPads. The industry has spent over $6.75 billion securing spectrum rights to provide 4G services to its customers.

The 4G carriers need to navigate carefully. If they charge too much for the service, customers may stay with current 3G services or look for free Wi-Fi available at many coffee shops. If the price is too low, it may overwhelm the system. Some are already offering shared data options as a protection against accidental overage charges. Sprint and T-Mobile offer unlimited data plans.

What is going on with Ultrabooks?

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The appeal of desktop computer is in the history and computer makers are working hard to fight the popularity of the iPad. PC makers are increasingly improving ultrabooks, a thinner laptop to gain back the market share as well as to combat Apple’s sleek MacBook Pro. They are light weight, weighting only 2.87 pounds on average; has a longer battery life averaging around seven plus hours (five minimum); storage capacity has been increased tremendously; 18 to 21 mm thick; wake up from sleep mode within seven seconds; and has much faster processors like Intel 1.7 GHz.

Ultrabooks came into the market in late 2011 and accounted for about five percent of all laptops sold. Ultrabooks generally market between $650 and $1,600. A much lower price compared to Apple’s MacBook Air. Ultrabooks sales are improving much slower than anticipated due to the relentless competition from tablets and smartphones and the dull global economy. The price point of ultrabooks is not helping either. Twenty five percent of the manufacturing cost goes to chips, especially Intel’s Ultraprocessor chips. One other contributing factor is much anticipated launch of Microsoft’s Windows 8. People are holding back purchases of computers of any kind until the release of Widows 8.

The Many Hats of Ted Dhanik, Co-founder of engage: BDR

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As co-founder of an online display, video, and mobile advertising network, it’s safe to assume that Ted Dhanik has a lot on his plate. Along with fellow founder and COO Kurtis Rintala, Dhanik launched engage: BDR in 2007, and has since then been serving as the firm’s President and Executive Vice President of Business Development. And just what does this role entail? Let’s just say he wears more than one hat on any given day at the office.

Under his leadership, Dhanik is responsible for managing several departments; He oversees the strategic marketing department, an area he’s particularly gifted in; he manages the sales and business development side of the firm, another specialty of this multi-talented entrepreneur; and he’s got the last word on client relationship management and content acquisition – that’s four hats! So, how did he acquire his many talents? Every story has a beginning.

After earning a bachelor’s degree in Business Administration and Marketing from California State University at Hayward, Dhanik began his career in sales. After only one year, he became director of business development at Xoriant Corporation, and was quickly recruited by LowerMyBills.com, where he became manager of business development. While there, he successfully built and launched the firm’s home equity product.

At this point in his career, Dhanik’s portfolio was so impressive that he landed a job as VP of Fun and Strategic Marketing at MySpace.com — before it was big. While at MySpace.com, Dhanik worked his marketing magic and developed strategic strategies responsible for launching the company during its infancy. He enjoyed working at MySpace for five years before starting his own company, engage: BDR, in 2007.

To learn more about Ted Dhanik, please visit:

Franchises For Sale Highlighted At FranchiseClique.com

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The list of various franchises for sale is growing year after year, which means that the opportunity to build your own franchise is knocking at your doorstep. If you are an entrepreneur who has been struggling looking through indexes of franchises for sale, then you should make sure that you spend some time over at the wonderful FranchiseClique.com. This beautiful, easy to use website not only highlights the various franchises for sale around the country, they also help to choose which ones would best suit your needs and goals. So if you are looking for help while browsing franchises for sale, look no further than http://www.FranchiseClique.com today!