Preparing for your Social Media campaign

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Social media is a fantastic way to promote your business whether it based online or offline. It offers a cost effective way to get coverage, awareness, traffic etc. But it is a tricky medium to use. This is because it is all about relationship building. So before diving in blindly, prepare for it so that you get the maximum out of it.

1. Visualize – Create a picture in your mind of your audience. Take into account their gender, age, surfing habits, spending habits etc. What do they look like? This will help you design the rest of your campaign.

2. What are ‘they’ doing? Scope out your completion and get to grips with their techniques. Then analyze their campaign to see if they are getting the responses they should be getting. See how effective it is. If it is working for them – learn from it, if it’s not working for them – then you know what not to do.

3. Enforce a policy – Putting a social media policy in place is essential if your employees are going to be spending a lot of time on it.

4. Trusted blogger – Whomever you put in charge of blogging has to trustworthy, tech & business savvy and very good at writing & conversing.

5. Plan – Get your goals and strategies defined at the outset. Monitor them closely and have clear milestones. Don’t be afraid of adapting along the way according to your learning’s.

6. Take care – Everything you put out there is more or less permanent. Don’t get sloppy, put a lot of thought into the information you put out there.

Making Your Website Social Media Friendly

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The advent of Twitter’s @anywhere service and Facebook’s “like” button, are driving home the point that that social media is crucial for a website’s success. This means that website’s should be, more than ever, social media friendly.

There are a few ways in which this can be achieved.

1. The main page of the website is where users spend most of their time. Take advantage of this and place links to your Facebook, LinkedIn, Twitter and other profiles. If you don’t have any of these for some reason, get them immediately.

2. Have a blog. Don’t worry about having to get a web designer to create one; there are many readymade blogs out there on the web. The main reason for having one is that you can implement an RSS feed. RSS feeds allow syndication of information. Many users subscribe to RSS feeds and in turn distribute the information they find there via links. Incorporate your RSS feed into your website. If you need help creating a professional blog, take a look at iClimber’s blog design services.

3. Turn the blog into a business blog. This needs some work, especially in the form of updates. Having a consistent, daily update will increase your reputation and facilitate more interaction with your visitors. Always reply to any comments that you find there as it will help you form relationships.

4. Reduce the clutter on the site and make it mobile friendly. This does not mean that you have to develop separate pages or develop iPhone apps. Just ensure that it will load up fairly fast on a phone browser.

If you need any further professional help in social media marketing services, we highly recommend you take a look at iClimber.com

Promoted Tweets – Twitter Advertising

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Since Twitter launched in 2006 the company has been trying to figure out ways to make money. Traditional advertising has been thought about though not very seriously. It is generally considered that this form of advertising would only drive away the fan base. Now, Twitter has come up with an interesting method to generate revenue – Promoted Tweets.

Promoted Tweets are supposed to be normal Tweets by businesses and organization that will be highlighted. They are expected to appear at the top of search result, much like the sponsored links that appear atop Google’s search results. However there is a condition attached to promoted tweets. They will be removed if there is insufficient re-Tweeting or if there are no replies. Currently big players like Starbucks and Red Bull among other have already geared up to use this new method of marketing.

The big question here is, “will it work?” Twitter users are notoriously finicky and may reject advertising even on this level. If users enter the service in a complaining mood (because they know they will see ads) then the service will surely face doom. This is something that Twitter and the advertising companies will have to watch closely and respond to.

However, if this fails Twitter will have to work really fast to come up with a revenue generating plan. Even though it is unfair by users to expect the service to be free forever, that is exactly what has contributed to its success. Unfortunate as this is, that is the tightrope that Twitter has to walk in order to maintain its dominance in the online world.

If you need professional help in twitter marketing and promotion, we recommend looking at iClimber.

Connecting to the World through Social Networking

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The concept of Social Networking is not new by Internet standards. It has been around for a while and as with anything that becomes popular, people are making money off it as well. If you are new to the scene or are not involved in business you may wonder how something like Facebook or Twitter could help you make money.

Well consider this; Social networking is about making contact with someone else. Once the other person has added you as a friend, you have access to whole load of information about that person. This is something that most businesses don’t have access to and crave for because they can then profile their customers and better understand them. This also enables businesses to have a dialogue with their customers and get firsthand feedback which in normal circumstances does not happen. It also helps a business to create a relationship with its customers and therefore ensure that they retain them for a long time.

However, the process of building relationships and harnessing the information is a long and tricky one. Businesses should be careful in their approach. If they start pushing their products constantly then the contacts they have will start blocking them off. The first rule in this whole process is not to spam. By offering help with their products, giving away freebies, giving out lots of information, etc the relationship can be built up. While this goes on, pushing the product in a very subtle way is the advisable method.

The best part about this method is that, other than getting a person or team working on this, there is no other cost involved, making this an extremely cost effective way of increasing sales.

Los Angeles Computer Consulting Companies

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If you are looking for a Los Angeles computer consulting company, you will be surprised that there will be a few that can help both small and large businesses with their IT needs.

As some organizations do not have their own in-house technical support in place, they normally look for solutions from companies that offer IT services when the need for IT outsourcing (due to the lack of resources and in some cases, for cost cutting) and technical support arises.

Whether one is looking for tech support Los Angeles or for IT services Long Beach, you will be able to pick from the lot as there are several located in these areas that will cater to your needs by providing you cost-effective and tailored IT solutions for your business.

Once you decide on an IT service provider, you can stay focused on the most important aspects of your business without having to worry about the backend (although, important) part of the business. Not only will the transition from your old IT provider to the new one be smooth, but will give you access to newer business technologies that can give you value for money.

What is most important is that you find a consulting company that understands your business needs as well as is able to provide you the right staff that will add value to your business.