Technology revolution with the Universal Remote

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We have too many remote control devices lying around the house. One for the TV, another for the VCR, one for the music player, another for the cable, and the list goes on and on. What if we have just one remote control that can turn on and off many devices? This is where Universal Remote comes in handy. It is a device that can operate many consumer electronics made by many different manufacturers. Philips introduced first Universal Remote in May 1985 under the brand, Magnavox. At the time it was introduced as a “very smart” device due to its ability to fit many codes into the tiny device.

Each controller has its own settings to operate an individual unit that it is intended. Universal Remote can incorporate many of these functions into one to make your life bit simpler. It contains necessary codes to operate many of our day to day use electronics equipment. In order to use the Universal Remote for multiple devices you may have to download codes into it. Today you can purchase one from $15 to $500 depending on the number of devices you want to operate with it. Many are so smart that it will download codes from multiple manufacturers for you.

Do you need all that RAM?

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These days’ computers tout more memory to woo customers. How much memory especially random access memory (RAM) do you need?

Today computer systems come in as 32-bit and 64-bit systems. Some suggest 1GB of RAM for 32-bit and 2GB for 64-bit systems. Then why some lower end PCs comes with 4GB of RAM. Mid-sized PCs are even loaded with double that of RAM while the higher end goes as high as 16GB. Memory is not expensive as it used to be.

Many believe having more memory makes the computer run faster. In certain cases it may. But it does not make the processor that executes codes run faster. Virtual memory, a file that sits in the hard drive of the PC acts as temporary storage when the “actual” one is full. For this reason it is also called swap file. Data travel between swap files could slowdown a computer. This is especially true for older computers that came in with 256MB in 1990s and 2000s. But today, Windows and others do not rely on virtual memory due to multiple gigabytes of available RAM. Flash memory technology and SSDs can read while writing. The bottom line is adding memory beyond 4GB may give you diminishing return.

SSD that make your computer work faster

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Laptops came in four years ago had a mechanical hard drive. But today many laptops come with solid-state drives (SSDs). They are 300 percent faster than those mechanical hard drives and give the user a thrilling ride for their money. It doesn’t stop there. They boot your laptop faster, wake up from sleep instantaneously and open your applications in a fraction of time it took by mechanical hard drives. Reportedly today’s laptops with SSDs open Microsoft Word and Chrome browser in less than one second. How about that?

Even though SSDs are also called solid-state disk, there are no actual disk or drive motor to spin it. There are no moving mechanical parts in it, major difference from hard disk drives or floppy disk drives. It is an integrated circuit that is used for data storage device that uses electronic interfaces that are compatible with traditional hard drives. This makes SSDs resistant to shocks and run silently. Even though the new technology cost more at the beginning, prices are coming down steadily. NAND-based flash memory SSDs retains data even without power due to separate power source use by some. Hybrid versions are available with SSD and hard disk drives.

What will replace silicon in semiconductors?

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Silicon has been the predominant material in semiconductors and since the industry began using it some 60 years ago, it had a good long run. Silicon is the eight most common element material in the universe. Industries use it with little to no processing. Due to its value as an electric conductivity, silicon and germanium are the two most commonly used element material in semiconductors today. Together they increase the complexity and speed of microprocessors and memory devices.

Technology is changing so rapidly and as a result now there is a new material gaining traction when it comes to semiconductors. It is gallium nitride known as GaN in the technology community. This element material helps to turn on and off things mush faster and can withstand higher voltage than silicon. Semiconductors made of GaN and other compounds appearing in size no larger than a grain of salt can be placed on circuit boards that can make the board smaller, faster, smarter and more power-efficient. GaN is being used in self-driving vehicle prototypes at the moment and soon it will be tested in consumer products and medical equipment. It may not be that long for GaN to be introduced into PCs as well as other mobile devices.

Grow Campaigns Like a Pro with Buy-Side Platforms

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The fastest way to let a good campaign go bad is to rely on a single source of traffic. Your creative will go stale faster, your brand will become diluted as your ads are shown repeatedly, and your messaging will lose its effectiveness. A buy side platform offers marketers the opportunity to avoid this pitfall. Buy-side systems offer a wide range of traffic from a variety of sites. This means new visits and a wider pool of inventory to bid on.

The pros aren’t relying on Google, they are seeking greater volumes of traffic from other sources. Here is the insider scoop on what you need to know.

The Impact of Real-Time

Buy-side platforms manage everything they do in real-time, meaning your ad is live the moment it is declared live. This also means that you begin accumulating data immediately, and that you can make changes as you uncover results and new information. There is no delay in reporting, so you’re aware of what customers are doing as it happens.

Without that delay, you have greater control over your campaigns and can stop spending before your budget gets out of control. You can also see which experiments are working and increase bids to test how effective your changes really are.

Segmenting Traffic

Buy-side platforms offer targeting that is far more granular than what is available on AdWords. These platforms allow marketers to micro-target by location, cell phone provider, Web browser, and other data points for accurate targeting. This is especially helpful for offers that work better on certain browsers or devices, or offers that are hyper-localized to a very specific region.

Targeting is extremely precise, so you can shave unnecessary spend from your more successful campaigns and manage higher profit margins than networks that rely simply on interest-based targeting.

Total Control

A buy-side platform offers marketers more control over the tests they run and how their money is spent. You make the decisions on which keywords receive high bids, you study the data and you create the experiments. That control also allows you to make decisions others might not, like following a hunch based on data you have. Having control over your campaigns, and retaining the ability to change them in real-time, helps you adapt to trends as they change.

Buy-side platforms are extremely effective for marketers who have a thorough grasp of their target audience and the willingness to bid competitively.

Bio: Ted Dhanik is the CEO of engage:BDR, a digital advertising company based out of Los Angeles. Ted Dhanik is an active mentor in Start Engine, and his writing is featured in AdAge and Venture Beat. Learn more about Ted Dhanik at the website of engage:BDR.