Finding Buyers Through Facebook

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Facebook is like a curse word to some people, but there is great value in the social network if you know how to work with it. There are a variety of opportunities to reach out to others, and to see how your ads are actually performing. Facebook is a powerful platform, and ads aren’t the only way to utilize it. Start a business page for your real estate work and work on making it an inviting place. The social media sphere is a lot less daunting once you understand what will be most effective to you.

Facebook Ads

Ads on Facebook are not a new concept, but they are new to real estate agents. Ads can be marketed to individuals based on their geographic location, which is excellent for agents. You can also target based on age, workplace and education level. Your ads will be most effective if you can use specific language, and post an original photo. You should also highlight the keywords you audience is looking for, like “single story home” or “short sale.”

Why Agents Don’t Use Facebook

A lot of agents perceive that Facebook is a larger time investment than it really is. It’s true that reporting will be time consuming for you, but it also helps break down your campaigns and recognize opportunities. Facebook has very detailed reporting, including visual graphs for you to review statistics about your audience and your ads.

Solving the Problem of Time

Time is a factor, and it can feel like the enemy when you’re balancing everything else you have to do with reporting on your ads. You should consider taking a measured approach to your work, clearing out a block of time in the early morning or evening to review your ads and make some changes. Lower your budget so you don’t spend too much on your ads while you test. If you still feel overwhelmed, hire a consultant. You can use a PR company to handle your ads, or engage the services of an independent contractor.

Final Thoughts

Facebook and Web ads in general can be great tools for finding more leads. They do cost you money, but they are highly targeted and will deliver exactly the audience you’re looking for. The plus side is that whether you decide to continue ads, your business page is free. Make sure you utilize that space to promote your offers and find more buyers.

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Kuba Jewgieniew is the CEO of Realty ONE Group, an agent-centric real estate brokerage that is one of the fastest growing in the nation. Kuba Jewgieniew provides agents with the technology and education they need to continue closing deals and reaching new customers. For more information on finding buyers for a home, visit Kuba Jewgieniew online.

Graphene to revolutionize technology

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Graphene, a super thin material that is touch-sensitive, pliable, transparent, and conduct electricity is revolutionizing electronics industry. The Korean behemoth, Samsung Electronics recently announced that it is introducing a curved screen TV getting one step closer to the graphene technology. The current touch screen material is known as ITO (indium tin oxide) and is subject to brittle and therefore, not suited for bendable devices. Graphene electrical conductivity is 100 times faster than silicon. This quality may help it to be used in TVs, memory chips and many others. Samsung is stockpiling a slew of patents for the technology. Graphene wrapped devices sure to revolutionize the touchscreen technology.

Some US universities including a group from the Cornell University are conducting research on graphene technology. Graphene appears to be more suited for wearables devices too. Imagine a folded tablet that can fit in your pocket or folded phone that fits into your shirt pocket? That day may not be too far away.

Samsung appears to be the early leader in graphene technology but a slew of contenders are closing in. IBM, McAlister Technology, SanDisk, Foxconn Industries, Fujitsu, Teijin, and Xerox all have applied for various patents related to graphene technology. Apple and Google are slowly moving towards it too.

Wearable technology to play a bigger role in our daily lives

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Nest, a unit of Google recently bought Dropcam, a Wi-Fi based continues streaming video camera maker. GoPro, one of larger wearable camera maker went public on June 25, 2014 with an Initial Public Offering (IPO). GoPro makes entry level camera called Hero and others. A camera worn on the head of a prospective father who streamed live of his wife rushing to hospital for a delivery and the moment of truth itself made the Internet jitter recently. Wearable watches from many mainstream technology behemoths are already becoming increasingly popular. New generation of wearable are getting more sophisticated and increasingly transforming people’s lives.

Wearable devices are increasingly becoming a part of our daily lives. From calculator watch introduced in 1980s to the Bluetooth headset to Google Glass is getting increasingly more efficient and tackles complex tasks easily. They are replacing point-and-shoot cameras a thing in the past. Many wearable that helps a person’s fitness routine are helping to improve health and stay healthy. What smartphone technology experienced recently will be the same fate of wearable technology in coming years. There is no doubt that the technology will replace many of the mundane tasks we carryout daily making us more efficient and saving money while doing it.

Virtual reality game technology and games getting closer to reality

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A new possible technological advance was on display at the recently concluded E3 (Electronic Entertainment Expo) expo in Los Angeles. For years, Nintendo and Sega have been trying to come-up with virtual reality for video games. But Nintendo’s Virtual Boy and Saga VR failed for decades to come-up with a technology to stop motion sickness and delays between the time a player make movement and the counterpart to react to it. Now it appears that Facebook and Sony are separately teaming up with new technology companies to bring virtual reality headset device to gamers.

At the E3 Expo, Oculus Rift and Sony’s Project Morpheus introduced virtual reality headsets for participants to try. Even though the manufacturers didn’t disclose any dates for release, many expect the technology to hit the market soon. Small number of games including EVE Valkyrie was available at the Expo for participant to enjoy. There were horror games including short demo of Alien: Isolation that dragged thrill seeking participants into the game. Lucky’s Tale, developed by a team at Playful is also counting on virtual reality headsets becoming a reality soon. This game looked more polished than others at the Expo.

Social Media Tips for Marketing Your Sweepstakes Café

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Social media is a powerful marketing tool, a way for businesses to reach their target audiences without traditional advertising methods. Twitter, Facebook, and other popular social media sites can be used to promote and advertise your products and services to nearly any age group and demographic. If you own a sweepstakes café, don’t miss out on the many ways you can advertise your business via social media. SweepsCoach offers the following social media tips for your sweepstakes café.

Allow Customers to Check-In Online

Consumers love bragging about where they’ve been, especially when it comes to fun and entertainment. If you have a Facebook business page, make sure that your customers can check-in online by submitting your address on the page. Only a complete address will allow your customers to check-in, a great way to entice other people to see what all the fuss is about your video sweepstakes machines.

Announce New Games

A great way to bring more people to your shop is to let them know each time you add a new sweepstakes game to your roster. Make the announcement via Twitter, Facebook, and even LinkedIn, and make sure that customers have the opportunity to play a sample of the game online. This means you should be only promoting online games or web-based games.

Become an Expert

Don’t just post about your business, become an expert opinion in the industry. Certain courses or sheer experience can make you a leading voice in the sweepstakes industry. Take advantage of your new role and provide regular blog posts on sweepstakes games, machines, and related topics.