Social media is a fantastic way to promote your business whether it based online or offline. It offers a cost effective way to get coverage, awareness, traffic etc. But it is a tricky medium to use. This is because it is all about relationship building. So before diving in blindly, prepare for it so that you get the maximum out of it.
1. Visualize – Create a picture in your mind of your audience. Take into account their gender, age, surfing habits, spending habits etc. What do they look like? This will help you design the rest of your campaign.
2. What are ‘they’ doing? Scope out your completion and get to grips with their techniques. Then analyze their campaign to see if they are getting the responses they should be getting. See how effective it is. If it is working for them – learn from it, if it’s not working for them – then you know what not to do.
3. Enforce a policy – Putting a social media policy in place is essential if your employees are going to be spending a lot of time on it.
4. Trusted blogger – Whomever you put in charge of blogging has to trustworthy, tech & business savvy and very good at writing & conversing.
5. Plan – Get your goals and strategies defined at the outset. Monitor them closely and have clear milestones. Don’t be afraid of adapting along the way according to your learning’s.
6. Take care – Everything you put out there is more or less permanent. Don’t get sloppy, put a lot of thought into the information you put out there.