There’s no doubt that email marketing strategies can help you increase the profitability of your business by not only directing them to your websites, but also by playing a key role in website conversion rate (how many visitors to your website were converted into customers).
Apart from having the best email marketing software that delivers from the technology end, the strategies that you use to bring interested customers to your websites are just as important. Here are a few strategies that that can be used to your advantage:
Strategy #1: An eye-catching headline
Creating an excellent headline is one of the best ways to arouse the curiosity of your subscribers to read the entire email, and if possible, visit your website to buy the product.
Strategy #2: Great content
Detailing how good your product is or even writing a long newsletter could put your subscribers to sleep. Try to keep it to at least two paragraphs and, better still, give them free gifts, techniques, and tips to gain their trust so that they will spend money on your product. One important thing to keep in mind is to write the content out in such a way that implies that they are losing out on a product that you are gaining from.
Strategy #3: Email template
Varying the email or newsletter template from time to time is not a good idea because customers will think that you are playing around with them. It is important to choose the best from the list of newsletter templates that your email marketing software offers you and stick with that template for a long time.